There’s a new breed of consumer out there—constantly connected, yet on the go. Now there’s a way for you to connect with them too.
Based on smartphone technology, i°Communities mobile adds a new dimension to the online research community experience. By participating in discussions, flash polls and mobile-enabled surveys through their devices, members engage in research anytime, anywhere. In essence, we’ve built a way for research to better fit consumers’ lives.
But it’s more than just responding to your research questions. i°Communities mobile makes it easy for consumers to spontaneously share what’s on their mind – at the mall, from the road, and with their family and friends. Along with seamless photo and video upload, research communities become an even more vivid reflection of consumers’ lives.
Will smartphones become part of
Smartphones will soon become the standard device consumers use to connect with friends, the Internet and the world at large. By the end of 2011, sales of smartphones will overtake feature phones in the U.S.
Plus, mobile Facebook app users are twice as active as non-mobile users, meaning smartphone-enabled research communities have the potential to drive enhanced member engagement.
Finally, our own research shows Consumer Village members between the ages of 18-35 are significantly more likely to engage in research offered through their smartphones compared to Boomers.
the new norm in marketing research?
*i°Communities mobile currently available through iPhone and iPod touch.