Why Gongos?
Key Industries
Testimonials
Management Team
On-Staff Moderators
Academic Partners
In The News
Contact Us
Press Releases
Published Articles
Presentations
Quantitative Research
Qualitative Research
Clinic Research
GongosOnline
GoCart
Concept Development
Consumer Immersion
Custom Panels
Emotional Connections
Gongos i°Communities
Gongos metaCommunity
Price/Feature Optimization
Product Assessment
Product Design
Positioning
Segmentation
Sponsorship ROI
Voice of the Customer
Website Usability
Consumer Village
Online Recruiting
Online Surveys
Online Reporting
Online Qualitative
Active Intercept
Join Consumer Village
Our Facility
Directions
Focus Concierge
Usability Test Lab
On-Staff Moderators
Join Our Panel
Testimonials
Faces of Gongos
Current Openings
Useful Links
Marketing Research Glossary
Useful Links
Useful Books and Articles
QFD (Quality Function Deployment)
How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman
Useful Publications
Quirk’s Marketing Research Review
American Marketing Association
Journal of Marketing, Journal of Marketing Research (JMR)
American Demographics
Useful Web Sites or Organization Links
Qualitative Research Consultants Association
Council of American Survey Research Organizations
Product Development and Management Association
Marketing Research Association
The International Quality & Productivity Center (IQPC)
