gongos i°Communities™
Connect deeply with your customers in real time.

As market researchers, we’re always developing new ways to uncover insights from your customers. That’s why we introduced i°Communities.

Designed to be a powerful online research platform, an i◦Community is more than just a place to talk to consumers about specific topics 24/7. It’s a gateway to understanding your consumers in a truly holistic way—and an efficient means of implementing ongoing approaches to research.

From mapping the psyche of consumer segments and brainstorming ideas, to co-creating and testing products and services, our research methods can transform your i°Community into the centerpiece of your consumer research strategy.

And as your partner in research, we can take insights generated from your i◦Community and—utilizing more traditional research methods—use them to fuel more in-depth research initiatives outside the community.

What Makes i°Communities work?

Consumers want to be heard. For six months or more, we engage a select group of them in a private online community. Conversations, flash polls, online surveys and webcam-based focus groups are developed to establish an meaningful exchange of information between you and them. In addition to the lively and candid responses you receive, members establish rapport with one another—and natural dialogue is encouraged, observed and documented.

Verbatims and quantitative data provide real-time insights so you can make cost-effective business decisions along the way.

Enhanced Benefits

• New Flash Poll functionality enables multiple questions and insertion of multimedia.
• Our Qualitative Reader allows you to scan and analyze qualitative data in powerful new ways.
• As researchers, we excel in the strategic analysis, interpretation and reporting of insights.
• Data Plan and Notes features make additional reporting easier for clients.
• Proprietary software platform better cultivates social interaction in a research network.

The Gongos Turnkey Process

To learn more about how you can experience gongos i°Communities through Consumer Village, email us at iCommunities@gongos.com.