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ConsumerView
Go Face-to-Face with Online Focus Groups
At Gongos Research, we thrive on innovation. We also appreciate the value of time-tested practices. ConsumerView blends both technology and tradition—taking focus groups to a whole new level. Using the Internet to place you face to face with your customers, our virtual focus group platform enables you to understand exactly what they think about your products and services—and your brand.
We understand the need for open and honest discussions. That’s why we like to reach consumers where they are most comfortable—at home. By delivering easy-to-use, desktop technology to respondents, we gather candid insights in the most efficient way possible. Plus, with ConsumerView, typed and verbal responses are paired with video documentation, providing you and your team with a multifaceted look into consumers’ minds.
Gongos Research moderators conduct sessions while you are logged in – viewing, listening, interacting “off-line” and taking notes.
Expanding Your Reach
By taking down the walls, removing the one-way mirror and prepping the web cams, we expand your consumer reach even further.
ConsumerView eliminates the need for travel, enabling us to gather individuals from multiple markets simultaneously. This includes hard-to-reach targets. And, it allows us to recruit on factors such as consumption and behavioral patterns versus geographical boundaries.
“Qualitative insights continue to be an important dimension in understanding the consumer.
By leveraging technology, we find ways to bring you and your customers together for meaningful, in-depth discussions…all right at your fingertips.”
Tonya Jiles
Product Manager - ConsumerView
Benefits
- Gathers low-incidence and multi-tiered targets often restricted by location, availability and time zones
- Draws high acceptance rate among respondents
- Reaches consumers in their own familiar environment yielding more open and honest feedback
- Offers cost-effective way to gain first-person insights
- Allows for efficient and natural discussion flow with seasoned moderator
- Eliminates client logistics and travel time; enables multi-client participation
- Records and archives real-time insight through video snapshots, written notes, polls and chats
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