ConsumerView

Catch a glimpse of consumers with our online qualitative suite

Like consumers, innovation has many faces. That’s why ConsumerView fuses the new “connectedness” with traditional methods to bring you more flexibility in qualitative research. Whatever your objectives, it allows you to capture the spoken and unspoken interactions that consumers have with your products.

Our user-friendly technology seamlessly integrates with smartphones or PCs in a secure environment. Plus, our platform allows for typed, verbal and video responses to be archived and edited, providing you and your team with a multi-faceted, enduring look into consumers’ minds— without having to physically be there.

Consumer View

This ConsumerView Focus Group includes a Gongos Research moderator conducting a session while our client is viewing and listening to real-time feedback and interacting “off-line.”

Expanding Your Reach

Our ConsumerView online qualitative suite allows you to capture consumers while they’re immersed in their lives—anytime and anywhere. It enables you to engage individuals from multiple markets and regions simultaneously, including low-incidence targets. It also allows us to recruit on factors such as consumption and behavioral patterns versus geographical boundaries.

Our suite of ConsumerView offerings:

Consumer View Suite

Benefits

  • Brings you closer to the moment of consumer truth
  • Leverages imagery and expressions to help tell the story
  • Enables efficient and natural discussion flow with moderator
  • Compels consumers to “let their guard down” given their familiar surroundings
  • Gathers low-incidence and multi-tiered targets often restricted by location, availability and time zones
  • Eliminates client logistics and travel time; enables multi-client participation