We avoid statistical jargon and technical rhetoric so that we can tell the story clearly, concisely, and convincingly.

By not taking a text-book approach to research, we continually challenge ourselves to develop creative ways to collect, analyze and present findings – and uncover a story beyond the numbers. We also thrive on designing ways for you and your team to slice through complex data.

Our data collection methodologies include GongosOnline, and yes, sometimes via phone, mail and in-person techniques.

While we are experts in sampling and weighting, our diverse and well-rounded team of consultants and analysts researchers apply multiple statistical tools, including:

CHAID/CART
Cluster Analysis
Conjoint Analysis/Discrete Choice Modeling
Correlation Analysis
Derived Importance
Discriminant Analysis
Double Delta (Pre-Post, Test-Control)
Factor Analysis
Intensity (Gap) Analysis
Kano
Maximum Difference Scaling (Max Diff)
Opportunity Analysis
Perceptual Mapping/Correspondence Analysis
Quadrant Analysis
Regression Analysis
Shapley Value Analysis
Structural Equation Modeling
TURF (Total Unduplicated Reach and Frequency)