Online Qualitative

Want qualitative insights quicker and cheaper than traditional methods?

Our gongosOnline qualitative service is offered via the iTracks software system, a user-friendly system to manage groups such as a virtual focus group.

Key benefits include:

• Save travel costs for you, moderators and participants
• View discussions online anytime, anywhere
• Reach and access geographically dispersed samples
• Obtain inputs and insights quicker than traditional qualitative
• Ensure respondent anonymity for potentially sensitive topics
• Save time – up to three groups can be conducted in one night in different cities, without ever leaving your office
• Take advantage of the greater number of qualitative methodologies possible within the bulletin boards (e.g. diaries, one-on-ones, large group interactions, etc.)
• Instantly and continually access group transcripts

Examples of gongosOnline Qualitative are below. Still want to see more? Contact Us