Consumer Village – a Gongos Research metaCommunity™– is a growing population of thousands of active participants nationwide. Blending the dynamics of online social networking with the added precision that comes with large-scale quantitative research, it has become a marketing research platform for the next generation of real-time interactions with consumers.
Launched in 2007 as a way for companies to experience our online research communities, Consumer Village soon took on a life all its own. With visionary thinking led by our analytics team, we realized that the Village could do more than provide an immersive platform for in-depth qualitative and quantitative data. We seized an opportunity to provide a sampling solution, unlike any other, that could also meet the existing needs of our clients.
From a single dialogue/flash poll to a private spin-off community, companies are tapping into the power of Consumer Village to quickly gain insights for a specific research question or longer-term initiatives.
Level of Engagement
Consumer Village allows Gongos Research to conduct nationwide surveys and recruiting with a higher response rate and degree of accuracy as compared to traditional consumer panels.
A variety of activities engage Consumer Village members – surveys, dialogues, online focus groups and forum interactions – motivating them to provide higher-quality information than traditional panel respondents. In addition, members are profiled based upon the specific business needs of our clients, providing a greater opportunity to target qualifying consumers.
How does Consumer Village
compare to traditional panels?
What does this mean for you?
Gongos Research continues to command and foster strong relationships with trusted industry leaders in panel sourcing. Depending on the scope of your study, Consumer Village can be used in combination with other sources – or as an alternative – to enable cost-savings and higher quality data.
Both ongoing and ad-hoc studies can benefit from this approach, even if adopting a custom online community environment is not fundamental to your existing needs.