Imagine being able to “tap the shoulder” of a respondent during an online survey to ask what she or he really meant by their first answer. Now you can with Active Intercept.

Enabled by advanced technology, Active Intercept is a program that allows moderators to “live probe” select respondents as they participate in online surveys. By facilitating real-time exchanges between researcher and respondent, this platform allows qualitative analysis to be injected into traditional quantitative surveys.

In fact, Active Intercept is one of the fastest and most cost-effective ways to capture qualitative and quantitative data simultaneously.

Meet “Brenda”

To ensure a friendly interruption during the survey process, we created Brenda. While she becomes the face of the interviewer that respondents engage with on-screen, Brenda is actually a trained team of Gongos Research moderators who simultaneously intercept and probe to efficiently collect insights.

Respondents find it easy and familiar to “talk” with Brenda through a simple instant-messaging format.

Benefits

Richer quality of responses enhances data.
Gets to depth of information without extensive field time.
Flexible application, allowing probing to occur at multiple locations in survey.
Promotes barrier-free interactions between client and customer.
More engaging for respondents, which allows them to better express their views.
Key issues are brought to forefront during the process.
Cost-effective way to gather qualitative insights.
Does not expand time or length of survey.
Gets to the story behind the numbers.