You must have Adobe Acrobat Reader installed to view these articles.


Gongos Research Recognized for its Mobile Research-on-Research
Next Gen Market Research Awards Finalists – October 2011

Mobile Surveys in the Marketing Research Discipline: An essay about the search for a new paradigm
by Michael Alioto
Survey Magazine – October 2011

The App is Where It’s At
by Greg Heist and Joyce Salisbury (GM)
Survey Magazine – June 2011

Where Do We Go From Here? Thoughts on how to address important questions about MROCs
by Bob Yazbeck
Quirk's – April 2011

Technology-Driven Market Research & the Upcoming Event: a Q&A with speaker Greg Heist
by Leonard Murphy
GreenBook Blog – March 2011

The “Virtual” Reality of Focus Groups
by Duston Pope and Jennifer Kluce
Survey Magazine – March 2011

Full Press Success: A Q&A with John Gongos
by Jon Zemke
Metromode – March 28, 2011

Growing Your People
by Troy Schrock
The CEO Advantage - February 2011

Mobile MR: Hope or Hype?
by Leonard Murphy
GreenBook Blog - January 4, 2011

Stay Nimble with Quarterly Strategic Planning
by John Gongos
CASRO Journal - 2010

What Facebook Teaches Us About the Potential of Mobile Research Communities
by Greg Heist
Survey Magazine - November 3, 2010

Second Stage Extra: In Need of Master’s-Level Talent, Gongos Teams Up To Help Create It
by Dustin Walsh
Crain's Detroit Business - May 17, 2010

Stage Two Strategies : A weekly look at a second-stage company in Metro Detroit
by Dustin Walsh
Crain's Detroit Business - February 22, 2010

Issue Media Group Explores Progressive People Policy
by Jon Zemke
Metromode - February 2010

Data Quality: How Important is It?
by Mitch Sanders, Ph.D.
MRA Alert! - October 2009

What Post-Recession Behavior Means for Marketers Today
by Michael Alioto, Ph.D.
Marketing News - September 2009

The Virtues of Virtual Focus Groups and Webcam Technology
by Tonya Jiles
QRCA Views - Fall 2009

Commentary: “Virtual Shopping Shows Advances”
by Christi Walters
RetailWire - July 20, 2009

“Inspiring Employees to Think Like Owners”
by Tracy Powell
Corp! - March 24, 2009

“All Together Now: Investing in the Construction of an Online Community Can Pay Off with Real-time Results and Keen Consumer Insights”
by Piet Levy
Marketing News - February 15, 2009

“Metro Detroit’s Best and Brightest Companies to Work For” Set the Bar
by J.D. Booth
Corp! - November 6, 2008

“A Growing Sense of Community: How do online communities compare to online panels?”
by Greg Heist and Mitch Sanders
Quirk's - October 2008

The Market Research Event Blog
by Greg Heist
Institute for International Research - September 11, 2008

Excerpt From “Learn to Earn: Internships Work”
by Tanya Muzumdar
Metromode - June 26, 2008

Five Days as a Guest Blogger
by John Gongos
Metromode - March 2008

“Begin With a Head Start: Five Common Traps for New Moderators and How to Avoid Them”
by John Gongos
Quirk's - December 2007

"10 Minutes with..."
by Elisabeth A. Sullivan
Marketing News - November 15, 2007

Featured: Growth Company
by Jeff Meyers
Metromode - November 2007

“Market Research 2.0”
by Ben Worthen
WSJ.com - The Wall Street Journal online - September 13, 2007

“Beyond Brand Building: How Web Communities Can Change the Way We Do Research”
by Gregory S. Heist
Quirk’s - July/August 2007

“Data Mine: Research Firm Pumps Up Growth with Online Tool”
Crain’s Detroit Business - July 9, 2007

“Gongos Adds Nine to Staff, Immediate Plans to Hire Three More”
Metromode - June 14, 2007

“Online Journaling: Getting a Jumpstart on the Qualitative Study”
by Cheryl Halverson and Jennifer Kluce
QRCA Views - Summer 2007

“Diversifying Clients Lifts Research Company: Auburn Hills' Gongos uses automotive roots, Web technology to build customers, staff, profits.”
The Detroit News - August 2006

“Unlocking the Ties that Bind”
by Paul Curran, Bill Thomas and Camille Nicita
Quirk's - March 2006

“Assessing the Impact of Emotional Connections”
by Paul Curran, Greg Heist, Wai-Kwan Li, Camille Nicita, and Bill Thomas
Sawtooth Software Conference - 2004

“Organize to Maximize: Reporting Website Usability Results”
by Mike Elledge and Nancy Levy
Quirk's - July 2004

“Does Speed Kill the Data?”
by Paul Curran and Nicole Cicogna
Quirk's - January 2004

“Research Studies Gauge Sponsorship ROI”
by Bill Thomas and Amy Hernandez
Marketing News - May 2003

“Blueprints to Successful Concept Development: Part 2 Framing It In”
by Camille Nicita and Christi Walters
Quirk's - March 2003

“Blueprints to Successful Concept Development: Part 1 Laying the Foundation”
by Camille Nicita and Christi Walters
Quirk's - February 2003

“The Seven Golden Rules of Styling/Design Research”
by John S. Gongos
Quirk's - February 2001

“Hearing the Customer's Voice”
by Camille Nicita and Christi Walters
Quirk's - Janruary 2000