We help guide product development, packaging concepts and marketing strategies for consumer packaged goods companies that have both national and global reach. Many familiar brand names—including those specializing in food and beverage, gifts, pet care, household and health-based products—take pride in calling us their long-term partner in research.
With Gongos Research since it opened its doors, Christi has
been integral to the growth and diversification strategy of the company. While leading
the Consumer Products Research Group, Christi also champions the company’s business
development efforts, streamlining communications with account leaders and the marketing
team to develop outreach strategies that are meaningful to our clients.
As a fervent supporter and partner to her clients, Christi
inspires her team to espouse strategic thinking and work hand-in-hand with our company’s
specialty teams to design custom research and develop products that meet clients’
research needs, as well as their overall business objectives. Her drive to deliver
results that truly make an impact on the organization has enabled her to foster
enduring relationships with Fortune 500 clients.
Having moderated focus groups for clients in multiple industries
for nearly two decades, Christi's ability to get to the core of consumers’ motivations
has guided the enhancement of advanced product development and targeted positioning
Christi has contributed to the marketing research industry
as a track chair and presenter at annual conferences such as The Market Research
Event (IIR), and has authored several articles focused on strategies in concept
and product development, as well as leveraging consumer insights to maximize potential.
She earned her BS in Marketing at Miami University (OH).