At Gongos Research, we understand that our clients need access to the newest research techniques, along with more familiar methodologies. To ensure that we can tap into the most current research practices in Ethnography and Observational research, we have formed a partnership with two of the leading practitioners of these methodologies. Dr. Marietta Baba, Dean of the College of Social Science and Professor of Anthropology at Michigan State University and Dr. Dawn Lehman, who has over 25 years experience in Anthropological Research, consult with our staff regarding Ethnographic and Observational methodologies and techniques. Dr. Baba and Dr. Lehman provide input in the study design, analysis and reporting phases of a project. This partnership ensures that we are able to bring our clients the most current techniques for truly understanding customers and their needs. To learn more about how this partnership can help your business, please see Dr. Baba’s and Dr. Lehman’s biographies by clicking their names above.